It's Not What's Missing. It's What's There. The Canadian Paralympic Committee Gears up for Sochi

MASTERING THE CHALLENGES OF BOTH THE PHYSICAL AND PSYCHOLOGICAL

"IT'S NOT WHAT'S MISSING. IT'S WHAT'S THERE" 

Sochi 2014 Paralympic Games: Hot. Cool. Yours. March 7 -  16.

The Sochi 2014 Olympic games were amazing. Our Canadian athletes kept us on the edge of our chairs cheering with pride, from Alexandre Bilodeau winning gold in freestyle, and sharing it with his hero and brother Frédéric, to our amazing hockey teams giving us thrills that will be remembered for a lifetime.

With the Sochi Paralympic Winter Games only 11 days away, The Canadian Paralympic Committee is treating Canadian sports fans to a provocative new campaign that will compel fans to look past the disabilities of Paralympic athletes - and instead - see their complete, elite, world-class abilities.

 #WHATSTHERE

Bold, formidable, energetic is what we'll see, as snowboarder Michelle Salt from Calgary carves the mountain using a prosthetic leg, or amputee Dominique Larocque from Quebec plays hard for Team Canada.

Canada will compete in all six sports on the program: para-snowboard, para-alpine, para-Nordic skiing, biathlon, sledge hockey and wheelchair curling. How awesome is that?

This campaign is a terrific vehicle to increase awareness of the abilities of these athletes, show what they are capable of, and how exciting their sports are!

Take a look at this tremendously exciting video to see what it's all about.

#WHATSTHERE

We'll be watching the games, so follow us on Facebook and Twitter for the latest news and results. Let's show our athletes our support!!!

What do you think of this campaign, and our Canadian athletes? 

The history of the Paralympic games is quite interesting. After World War II, many veterans came home with spinal cord injuries (SCI) and little thirst for life. In 1944, a German neurologist named Sir Ludwig Guttmann set up a spinal injuries unit at The Stoke Mandeville Hospital in England where many of these veterans were sent. Guttmann realized that sport could change the physical and psychological state of his patients. He taught them archery and table tennis, and team sports like water polo. The vets became strong and confident and began looking towards the future.

The first ever Paralympic Games were launched in 1948 when Guttman organized the Stoke Mandeville Games to coincide with the London Olympic Games. That is why they are called the para – Olympic games, because they ran parallel to the Olympics.

#WHATSTHERE
www.facebook.com/CDNParalympics
www.twitter.com/CDNParalympics

www.inspirationsnews.com
www.facebook.com/inspirationsnews
www.twitter.com/inspirationsmtl
info@inspirationsnews.com